READER PROFILE & CIRCULATION/DISTRIBUTION Produced monthly over the 2007-2008 period, BOOST LIFE is no longer in production. Boost Life reaches a nationwide audience of over 160,000 people per month visiting Boost stores located in AAA positions, found in major shopping centres, shopping strips with significant traffic flow and capital cities around Australia. FREQUENCY Monthly. In store last Friday of every month. AUDIENCE Boost customers want to feel good about themselves – their appearance, relationships and career. They want to have fun and indulge sometimes but to balance it out with good food, exercise and relaxation. They are media and technology savvy. 
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